Technical products need a useful explanation.
Connect product knowledge with scripting, demonstrations, video, 3D, and visual storytelling. Give the audience a clear view of what matters.
Product demonstrationsDigital media production & workflow consulting
Better digital media.
A better way
to produce it.
I help teams make clear, consistent digital media—and improve the production work behind it.
For product marketing, communications, and in-house creative teams, especially those explaining technical products. My work connects product images, video, 3D, web and launch content, and presentations with the workflows that make them repeatable.
Where I can help
A better piece of work.
A more repeatable process.
The brief might be a new product launch, a recurring image batch, or an executive video. Start with the media your team needs and the production problem in its way.
The next release repeats the same manual work.
Examine asset preparation, naming, versions, review, and delivery. Build reusable templates or automate a defined step when the output can be checked.
See the image-production case studyThe standard lives in one person’s head.
Capture production decisions, source-file structure, and quality checks in examples and guidance. Test whether another team member can use them on the next deliverable.
Why production knowledge mattersFeatured work / AddOn Networks / 2024–2025
From repetitive image work
to a production system.
ICT—the Image Creation Tool—shows how production experience, familiar software, and AI-assisted development can come together around a specific digital-media task.
Designers were creating, checking, and publishing product images through repeated Photoshop and spreadsheet steps. I designed ICT and led its development while working as a Digital Assets Specialist & Videographer.
I connected SQL/catalog records, Excel/VBA, Photoshop, shared files, FFmpeg review, and CMS publishing into one workflow, with preparation, batching, coordination, and verification built into the handoffs.
ChatGPT generated and revised automation code under my direction. I supplied the workflow understanding, architecture, requirements, integrations, testing, troubleshooting, and operator experience.
The graphics team created and maintained the source photography and Photoshop actions, and reviewed the finished images.
This is a product-image workflow I knew firsthand. Its results establish what happened in that setting; another team’s media, constraints, and quality checks need their own assessment.
Explore the full ICT case study & demoOriginal run record19 August 2025
- Images produced in this run
- 51,992
- Recorded image-creation rate
- 4,190 / hour
The rate covers image creation in this run. It is not a measure of the full review-and-publishing process or a forecast for another workflow.
Separate original manifest / October 2025
32 created · 0 failed · 32 attempted.
A record of one completed batch, with a result for each output.
Production experience behind the advice
The work is here
to inspect.
Selected work from my in-house and contract roles. The project pages show finished pieces, context, and production credits.
A launch needs more than one format.
I designed a standardized multimedia launch workflow and created product videos, 3D visuals, datasheets, web content, and presentations. For video, I scripted and presented, worked with a production crew, and shared editing responsibilities.
From the idea to the published video.
I co-produced technology videos with my production partner, Joseph. My work included scripting, on-camera presentation, camera operation, lighting, sound, editing, publishing, and social distribution.
Complex information for a clear audience.
I edited executive communications and created presentations with custom 3D animation. I also coordinated with a scanning agency on reusable bottle assets and developed workflows combining filmed footage, motion design, and CGI.
Real product detail. A visual story.
I built a detailed optical-transceiver model from a disassembled product and reference photographs, then created its animation and finished sequence. My work also included events and a film explaining the manufacturing process.
Need the finished media, too? Hands-on production can be scoped alongside workflow improvements or as a separate project.
A defined starting point
Digital Media
Workflow Review
A fixed-fee review of one recurring deliverable or one defined media workflow, with one team. Scope and fee are agreed before work begins. The recommendations stand on their own.
- 01
Review the work
Walk through the brief, source assets, production steps, approvals, and delivery with the people doing the work. Identify bottlenecks, repeated effort, and unwritten quality decisions.
You receiveA workflow map, findings, and prioritized recommendations. If a pilot is worthwhile, a defined scope, acceptance criteria, and price.
- 02
Build a focused pilot
A separately scoped improvement: asset generation, review or publishing, a reusable 3D asset or production template, or a better handoff. Test it against the existing way of working.
You receiveThe agreed working deliverable, quality and time comparisons, documented limitations, and guidance for using it. Evidence for the next decision.
- 03
Adopt & maintain
Put the accepted improvement into use, document the production decisions, and help the team work with it. Agree who owns the process and how changes will be reviewed.
You receiveA documented handoff, agreed access to project files and exports, and a maintenance plan. Rollout, further production, and support are separately scoped.
Built around your actual work
Your team.
Your production standard.
The people making and approving the media help define what a useful improvement looks like.
Your team provides agreed sample assets, access to relevant tools, and time with the people who produce and review the work. We identify who can approve creative direction and technical accuracy, and agree on data permissions, source-material rights, and tool choices.
AI-assisted development and conventional automation are both available. Useful existing tools—including Excel and Photoshop—stay in the picture. The choice follows the task, the team, and the required result.
Evidence before expansion
Quality first.
Measure the improvement.
Faster output is useful when the result still meets its brief. We agree on that standard before testing the pilot.
Compare representative work with the baseline: technical and visual accuracy, consistency, revision rounds, production time, and the effort needed for review. Include relevant delivery and accessibility requirements, such as captions or readable presentation layouts.
Keep failures and exceptions in the record. Check whether someone else can follow the guidance and maintain the result. Expand only when the evidence supports it.
One useful place to begin
Which piece of media
takes more work than it should?
Tell me what your team produces, who it is for, and where production gets stuck. One recurring deliverable is enough to begin.
Discuss your media workflow